![]() Video content is a preferred medium of choice for many, and will grab the attention of your audience more than a PDF doc. In fact, in 2017, HubSpot found their most popular lead magnets to be video resources. Of course, to make it work, you should make sure a lead magnet provides real value to your audience's experience.Ī series of useful video tutorials helping your viewers solve problems relevant to your website’s niche is a great example of a lead magnet. When the Digital Marketer team created a lead magnet consisting of a resource of Facebook ad templates for their visitors, they generated 35000+ leads in 60 days. Providing an incentive in the form of a lead magnet will sure encourage more visitors to part with their email addresses. Offer an incentive in exchange for the email address If you’ve never run an A/B test before, here is how to do it. Ideally, you should split test popups to understand what designs and settings work best and increase conversions. This will enable you to display popups at the optimal time for collecting emails from your website visitors.
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